Especially when they haven’t specifically asked you to pull a business case together. This doesn’t mean you shouldn’t do it though!
We’ve done the hard work for you and created a business case that you can take, and put into your own words, that will help you map out this conversation. We’ve used our program Leadership Beyond the Theory as the example, but you can apply this to any program or course you want to get your organisation to invest in.
The business case covers four main points:
DO THE PREP WORK
BENEFITS FOR THE ORGANISATION
LIST THE BENEFITS
GET YOUR PITCH RIGHT
In the last section, we give you the perfect email pitch, written by Marty from a CEO’s perspective, that will give you the best chance of getting a yes from your boss!
You can download the short business case below.